Product Development Research

Stohos Research offers unique services in the sector of product testing and development
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Advertising testing

Stohos Research has long experience in the development and optimisation of advertising campaigns
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B to B and professional research

We have serious expertise in conducting B to B and professional studies and are one of the pioneers in Medical research in Greece
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Central Location Testing

Unique services in concept, product and advertising testing. See our simulated Mini Market
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PRODUCT DEVELOPMENT RESEARCH

Stohos Research offers unique services in the sector of concept and product testing and development , with techniques covering the full spectrum of the product cycle, from the development and optimization of concepts to product benchmarking and the optimization of all elements of the Marketing Mix:

•  NEW CONCEPT DEVELOPMENT
•  POSITIONING AND STRATEGY
•  PRODUCTS TESTS
•  SENSORY TESTING
•  TURF ANALYSIS
•  EVALUATION OF THE POTENTIAL OF NEW PRODUCTS
•  DEVELOPMENT AND TESTING OF PACKS AND NAMES
•  PRICE SENSITIVITY TEST
•  PROMOTIONAL ACTIVITIES OPTIMIZATION