Product Development Research

Stohos Research offers unique services in the sector of product testing and development
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Advertising testing

Stohos Research has long experience in the development and optimisation of advertising campaigns
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B to B and professional research

We have serious expertise in conducting B to B and professional studies and are one of the pioneers in Medical research in Greece
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Central Location Testing

Unique services in concept, product and advertising testing. See our simulated Mini Market
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ADVERTISING TESTING

Stohos Research has long experience in the development and optimisation of advertising.

•  DEVELOPMENT OF COMMUNICATION CONCEPT AND STRATEGY

Qualitative research to develop specific concepts/ positionings for communication, by investigating in depth the way consumers think and the needs and motivations driving their purchase decisions.

•  ADVERTISING PRE - TESTING

Evaluation of perceptions and attitudes towards the ad at the design stage- from scenaria to final execution.

•  ADVERTISING POST - TESTING

Evaluation of the perception and communication of the ad or the effectiveness of the advertising campaign as a whole.