Product Development Research Stohos Research offers unique services in the sector of product testing and development
Advertising testing Stohos Research has long experience in the development and optimisation of advertising campaigns
B to B and professional research We have serious expertise in conducting B to B and professional studies and are one of the pioneers in Medical research in Greece
Central Location Testing Unique services in concept, product and advertising testing. See our simulated Mini Market
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ADVERTISING TESTING
Stohos Research has long experience in the development and optimisation of advertising.
• DEVELOPMENT OF COMMUNICATION CONCEPT AND STRATEGY
Qualitative research to develop specific concepts/ positionings for communication, by investigating in depth the way consumers think and the needs and motivations driving their purchase decisions.
• ADVERTISING PRE - TESTING
Evaluation of perceptions and attitudes towards the ad at the design stage- from scenaria to final execution.
• ADVERTISING POST - TESTING
Evaluation of the perception and communication of the ad or the effectiveness of the advertising campaign as a whole.
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